天博体育网

011-15196008

在线客服| 微信关注
当前位置: 首页 > 后期工艺 > 标签单据

comScore Becomes the First Company to Receive ABC Certificat-天博体育


本文摘要:LONDON, UK, 5th July, 2017 – comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.vCE video viewability measures the opportunity to be seen, including the removal of sophisticated invalid traffic (IVT), for video advertising impressions. Video viewability is part of comScore’s holistic ad and audience delivery validation solution vCE, which provides an unduplicated accounting of impressions delivered on display, video and mobile devices across a variety of key dimensions including target audience (demographics), viewability, general and sophisticated IVT, brand safety, geography and engagement.“We are delighted to issue the first ABC video viewability certificate to comScore, demonstrating that its vCE video viewability measurement solution has met JICWEBS industry agreed standards,” said Simon Redlich, Chief Executive at ABC. “The latest IAB UK research shows that video is the fastest growing advertising format. By extending our Viewability programme to include video testing, ABC is delivering the media industry’s stamp of trust in this important area.”Based on JICWEBS industry-agreed Viewability Principles, ABC video viewability certification provides the industry with transparency and greater confidence to better compare viewability capabilities, ensuring agencies and advertisers can make informed purchasing decisions. comScore was one of the first companies to receive Content Verification certification in 2012 and was also granted certification for their continued commitment to delivering desktop display viewability measurement in vCE earlier this year.“Video is an integral piece of advertising budgets today, and it’s essential that advertisers and their agencies better understand their video ad performance and whether that ad had the opportunity to be seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are pleased to receive the first vCE video viewability certification from ABC, as it underscores our commitment to delivering a solution that aligns not just with our clients’ needs but with the rigorous standards set forth by industry bodies.”View comScore’s Third Party Accreditation, Certification and Review page to learn more about these accreditations: http://www.comscore.com/About-comScore/Third-Party-Review.To view comScore’s ABC certificate for vCE video viewability, please visit:https://www.abc.org.uk/Certificates/48877701.

天博体育网站登录

LONDON, UK, 5th July, 2017 – comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.vCE video viewability measures the opportunity to be seen, including the removal of sophisticated invalid traffic (IVT), for video advertising impressions. Video viewability is part of comScore’s holistic ad and audience delivery validation solution vCE, which provides an unduplicated accounting of impressions delivered on display, video and mobile devices across a variety of key dimensions including target audience (demographics), viewability, general and sophisticated IVT, brand safety, geography and engagement.“We are delighted to issue the first ABC video viewability certificate to comScore, demonstrating that its vCE video viewability measurement solution has met JICWEBS industry agreed standards,” said Simon Redlich, Chief Executive at ABC. “The latest IAB UK research shows that video is the fastest growing advertising format. By extending our Viewability programme to include video testing, ABC is delivering the me

天博体育网站登录

dia industry’s stamp of trust in this important area.”Based on JICWEBS industry-agreed Viewability Principles, ABC video viewability certification provides the industry with transparency and greater confidence to better compare viewability capabilities, ensuring agencies and advertisers can make informed purchasing decisions. comScore was one of the first companies to receive Content Verification certification in 2012 and was also granted certification for their continued commitment to delivering desktop display viewability measurement in vCE earlier this year.“Video is an integral piece of advertising budgets today, and it’s essential that advertisers and their agencies better understand their video ad performance and whether that ad had the opportunity to be seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are pleased to receive the first vCE video viewability certification from ABC, as it underscores our commitment to delivering a solution that aligns not just with our clients’ needs but with the rigorous standards set forth by industry bodies.”View comScore’s Third Party Accreditation, Certification and Review page to learn more about these accreditations: http://www.comscore.com/About-comScore/Third-Party-Review.To view comScore’s ABC certificate for vCE video viewability, please visit:https://www.abc.org.uk/Certificates/48877701.
本文关键词:天博体育官网,天博体育,天博体育网站登录

本文来源:天博体育官网-www.baidaihui.com

客户案例Customer case
  • 天博体育-英语加盟如何鼓励孩子去实现较高目标
  • 天博体育官网|幼儿园加盟的注意事项
  • 天博体育-亦友教育高中生一对一辅导,我自不凡,天天向上
  • 天博体育官网:教育孩子的本质,是父母的自我教育
  • 玩无人机也需考“驾照” 安徽首批遥控航模技术培训已开始
  • 天博体育:留学回国人员面面观 “海归”越来越多洋学历优势是否还在?
  • 天博体育官网|2016合肥肥西县县直医疗卫生机构招聘57人 4月14日起报名
  • 【天博体育网站登录】德国正式允许华为参与5G建设
  • 无锡金贵学化妆多少钱?化妆学校哪家好?|天博体育
  • 汤老师金牌作文,让孩子从此告别写作烦恼|天博体育官网